Your brand story is not your entire life story or a vulnerable share without direction. It is the experience that shaped your perspective, influenced what you do now and explains why you care about solving this particular problem.
In this episode, I explain how to turn that experience into a clear brand story that helps profile visitors quickly understand who you are, what you stand for and why they should trust you.
You will learn what belongs in your brand story, how specificity creates connection and how your lived experience can position you as someone who understands the problem and has the authority to help.
You will also receive my editable Canva carousel template to create a strategic brand story post you can pin to the top of your profile.
Hi, I’m Trudy
I’m a former teacher and lesson designer turned content strategist. I help burnt-out social sellers build a brand around who they are, not just what they sell, and turn their story into content that attracts and converts without living in their DMs.
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Want to connect?
Reply directly to this voice note and tell me what resonated, or find me on Instagram at @trudymayo_.
Want to build with me?
I’m building a team of women within an established skincare and wellness direct-selling brand. It’s for women who want a repeat-order business model and a more sustainable way to attract customers online without relying on constant outreach or living in your DM’s.
