Your brand story is not your entire life story or a vulnerable share without direction. It is the experience that shaped your perspective, influenced what you do now and explains why you care about solving this particular problem.
In this episode, I explain how to turn that experience into a clear brand story that helps profile visitors quickly understand who you are, what you stand for and why they should trust you.
You will learn what belongs in your brand story, how specificity creates connection and how your lived experience can position you as someone who understands the problem and has the authority to help.
You will also receive my editable Canva carousel template to create a strategic brand story post you can pin to the top of your profile.
Hi, I’m Trudy
I'm a former teacher and a medical mum, and I'm building my next chapter online. I share honest stories about starting over, along with the content strategies I use to build around real life, so that my content does the work and the right people come to me.
Want more?
Subscribe to receive my short Pivot to Impact voice notes directly in your inbox, with practical ideas to help you turn your lived experience into content, build a recognisable personal brand and attract the right people online.
Want to connect?
Leave a comment or reply directly to this email and tell me what resonated. You can also find me on Instagram at @trudymayo_.
Want to build with me?
I partner with women inside an established skincare and wellness direct-selling brand, and I coach and mentor the women who build alongside me. It’s for women who want a repeat-order business model, a supportive community to start over online with, and sustainable habits for building a business around real life.
