Maybe you left a career you spent years working towards.
Maybe you want to return to work, but between hospital appointments, therapies and your child’s changing needs, committing to fixed hours feels impossible.
Or maybe you’ve started looking into earning online but have absolutely no idea where to begin.
I’ve been there.
At the end of 2021, I left my teaching career because my son’s medical needs changed what was possible for our family.
I still wanted to work, use my skills and earn an income. I just needed an alternative to conventional employment.
So I started exploring what I could do online.
I went on to grow my first online brand from 300 to over 6,000 Instagram followers and build an email list of almost 4,000.
Today, I use those skills to run an online business through social selling.
And now I’m sharing what I’ve learned with women who are starting where I once was.
What you’ll learn here
1. How to get started on Instagram
Set up your public profile, write a bio, create your first pinned posts and learn what to share when you’re starting from zero.
2. How to create content people want to follow
Learn how to turn your experiences, interests and existing skills into useful Instagram content without spending your entire day on your phone.
3. How to develop your personal brand
Understand who you want to reach and what you want to be known for. Learn how to establish trust with an audience and turn genuine connections into potential customers.
4. How social selling works
Explore how an online business can work through sharing products you believe in, connecting with customers and developing relationships.
5. How to work around an unpredictable life
Practical approaches to content creation, time management and running an online business when your availability changes from week to week.
Start here
You don’t need thousands of followers, expensive equipment or previous business experience to begin learning.
Start with your Instagram profile.
I’ve put together a free profile starter freebie with:
Fill-in-the-blank Instagram bio templates
A framework for your first three pinned posts
Story Highlight ideas
Beginner content prompts
A checklist to help you set up your public profile
It’s designed to help you take your first practical step.
Subscribe for free to access my Instagram profile starter resource and receive practical advice on starting an online business around medical motherhood.
Because your circumstances may have changed what work looks like.
They don’t have to decide whether you get to pursue a career again.
Hi, I’m Trudy
I’m a former teacher, medical mum and online business owner.
After leaving teaching in 2021, I went on to grow my first online brand from 300 to over 6,000 Instagram followers and build an email list of almost 4,000.
Now I share the practical strategies I’ve learnt to help other medical mums explore earning online when traditional employment no longer fits their lives.
Want practical advice delivered to your inbox?
Subscribe for free for Instagram tips, content ideas, personal branding strategies and insights into running an online business around unpredictable caring responsibilities.
Want to connect?
Leave a comment or reply directly to this email and tell me what resonated. You can also find me on Instagram at @trudymayo_.
Want to build with me?
I run my online business in partnership with a skincare and wellness company, and I mentor women who join my team.
You don’t need to create your own products or have previous business experience to explore this opportunity.
If you’re interested in social selling and want to learn how the business works, I’d love to connect.