In this episode, I’m breaking down the most common trap I see social sellers falling into: generic messaging. When you lean on “freedom” and “side hustles” as your hook, you become invisible. I’m sharing how to shift the focus from the offer itself to your unique, lived experience.
In this episode, I cover:
The Vague Messaging Trap: Why selling “freedom” makes you blend in instead of standing out.
The Shift to Specificity: How to identify the tangible help you actually provide to your team.
Identifying Your Strengths: Are you a pro at reels, closing sales, or productivity? That is your content pillar.
Practical Examples: How to swap generic taglines for specific, high-converting messaging that speaks to “burnt-out mums.”
Positioning Your Offer: Why your offer should always sit under your personal message, never lead it.
